On 22 May, three days before The General Data Protection Regulation (GDPR) comes into force, Marketing, Media and Privacy (MMaP) brings together leading experts to discuss the future of media and marketing in a post-GDPR world and the evolutions we will see in the following 12 months as GDPR comes into full effect.
Questions that will be answered on the day
- Does GDPR offer a real chance of transparency? Or will there always be smoke and mirrors?
- Can new technology really protect privacy, build trust and drive competitive advantage?
- Has GDPR killed programmatic trading?
- What are the best ways to ask for consent, and once you have it what do you do?
- Can trust and engagement be built with pseudonymity, transparency and accountability
- Legal-speak has made privacy unusable. Can we rescue privacy from the lawyers?
- GDPR has made targeted media risky, can trade associations help de-risk?
Be prepared to hear some lively debates, controversial views and case studies that reveal how brands and publishers plan to use compliant data for media and marketing.
09:00 – Welcome address from event partners, IBM, Kantara Initiative and The Trust Bridge
09:15 – Opening keynote
09:50 – Will GDPR drain the digital media data swamp?
10:35 – Coffee and networking
11:00 – Can new technology really protect privacy, build trust and drive competitive advantage?
11:45 – GDPR has killed programmatic! Long live people-based marketing!
12:30 – Lunch
13:15 – Asking awkward questions: What is the best way to ask for consent?
14:00 – Can trust and engagement be built with pseudonymity, transparency and accountability?
14:45 – Coffee and networking
15:00 – Legal-speak has made privacy unusable. Can we rescue privacy from the lawyers?
15:45 – GDPR has made targeted media risky, can trade associations help de-risk?
16:30 – Closing keynote
Please bookmark this page and return regularly. It will be updated with additional keynote speakers and content as they are confirmed.
About Kantara Initiative International Privacy Summit in Marketing and Media
The Kantara Initiative International Privacy Summit is brought to you by an exclusive team of privacy specialists and senior business strategists from Kantara Initiative, Open Consent, The Trust Bridge and AdUnity. At the summit delegates will engage in mutually beneficial dialogue with each other and our privacy regulation and privacy standards experts.
About Kantara Initiative
Kantara Initiative is an ethics based, mission-led non profit organization passionate about giving control of data back to people. It provides real-world innovation and development of specifications and conformity assessment programs for the digital identity and personal data ecosystems. Beyond its flagship Identity Assurance Trust Framework, developing initiatives including Identity Relationship Management, User Managed Access (EIC Award Winner for Innovation in Information Security 2014), Identities of Things, and the Consent Receipt, Kantara Initiative connects a global, open, and transparent leadership community, including CA Technologies, digi.me, Experian, ForgeRock, Internet Society, Nomura Research Institute, and SecureKey Technologies. More information is available at https://kantarainitiative.org/.
Follow Kantara Initiative on Twitter — @KantaraNews